The artist behind I Love My Type aims to share a heartfelt, warm message with the world: embracing the distinctiveness in oneself and others through graphic art and a brand that exemplifies the beauty of being unique.
The aim of the new e-commerce platform was to establish a visual identity that emphasized the brand’s key message and reflected the warmth and depth of the artist’s vision, creating transparency around her thoughts from everyday life and everything that is reflected in her graphic art.
The result is a feminine digital solution adorned with irregular ribbons that playfully intersect and traverse one another. Text descends behind other ribbons to embrace the unconventional. This deliberate departure from the norm serves to amplify the artist’s personality and the brand vision.
The platform incorporates functionalities making it simple for users to select or deselect frames, decide on including a signature, and specify whether the art is intended as a gift—all integrated at the product level to make it easy and convenient to buy meaningful graphical art online.
In essence, the webshop offers a nuanced and user-friendly experience, where every element aligns to underscore the brand’s recognition and vision in a digital realm.