The BioInnovation Institute Foundation (BII) works to support and accelerate life science entrepreneurship, and since 2018, the foundation has evolved rapidly.
Through various projects, Bærnholdt has played a continuous role in securing a digital expression that reflects BII’s growth – from crafting the first website to developing a digital space that represents the complex organization BII is today.
With the BII Magazine project, BII’s ambition was to share their vision with a segment of their most important stakeholders through an, initially, physical magazine. The ask was for our team to craft a newsletter to let this group know that they would receive the magazine.
Meanwhile, we saw a huge potential for this idea to bring even more value to BII. Together with the team at BII, we uncovered the many possibilities of digitizing the whole concept, allowing BII to utilize the magazine for several purposes, track the use and share their message with significantly more people.
What makes turning a physical product into a digital solution complex – but also where a multitude of opportunities lie – is rethinking and reinventing each element in a digitally anchored context. Luckily, this is right up our alley: Diving into the complexities of our client’s businesses and the digital opportunities that are inextricably linked to these to unlock hidden business potential.
Our UX and design team broke down and reassembled the magazine, re-defining the entire design system and re-systemizing the content to work digitally.
As the magazine was compiled of different components and not meant to change form, we suggested an efficient approach where we created it in a decoupled frontend but still entirely tied to the website.
The result was a completely reshaped product. Rather than flipping through pages, the readers have direct access to all articles from an interactive and thematized digital index.
Instead of one magazine, the BII communications team now had more than 20 pieces of digital content to share across channels. The digitalization also made it possible for the BII startups to share and incorporate the content into their own narrative.