August Krogh was a Nobel prize-winning physiologist and one of the 20th century’s most significant Danish scientists. He played a leading role in the development of insulin, which changed diabetes from a deadly to a manageable disease. Despite this, not a lot of people knew of him and his achievements – this project aimed to change this.
The Novo Nordisk Foundation was looking for help shaping and crafting a digital solution to create awareness and celebrate August Krogh as a founding figure within diabetes research history.
The challenge was to communicate this in an engaging way to a broad audience that more or less included all of the Danish population. Most visitors would be presented to a scientist they didn’t know. So how could we catch – and retain – their attention from first glance?
On the back of workshops and an extensive amount of knowledge from the Novo Nordisk Foundation, we crafted a playful and in many ways untraditional solution showcasing the life and achievements of August Krogh.
With attention-grabbing surprises along the way, the solution includes bite-sized themes, gamification elements such as quizzes, and a new take on a timeline designed to draw the user into the story.
A technical challenge was that the design of the timeline meant that we needed to add an extra dimension – we needed to add depth. A lot of trust from the client allowed us to make a thorough technical discovery of the possibilities to define an approach that was within the scope.
The whole concept is designed to continue to surprise and keep the user curious based on the notion that if every time you click or scroll you are surprised, you will probably keep going.
The bite-sized themes mean that you can dive into just one making it easy for the user to retain knowledge.