I LOVE MY TYPE celebrates the beauty of being unique, and the new e-commerce platform was designed to reflect this with a warm, authentic digital identity.

Bærnholdt partnered with I LOVE MY TYPE to build an online shop that visually echoes the artist’s creativity. The feminine, playful design features irregular ribbons intersecting and overlapping, with text elements that embrace the unconventional, amplifying the brand’s distinct personality. This thoughtfully crafted platform not only embodies the artist’s vision but also makes purchasing the artist’s art simple and intuitive.